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51:32
Inside Carlsberg and Liverpool FC’s legendary partnership with global sponsorship director Louise Bach
From alcohol-free beer to women’s football we also looked at how the Danish beer brand's strategy is evolving.
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Amar Singh
Dopamine disruption: Instant gratification is driving the evolution of sport
In the race to capture Gen Z attention, are we developing a sports culture that is high on highlights but low on meaning?
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Amar Singh
The Big Super Bowl LIX review: From Kendrick Lamar to Nike to the NFL's unstoppable rise
I got together with Mundo NFL presenter Martin del Palacio and digital marketing director James Hamlin to explore the cultural impact of America's…
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Amar Singh
1:10:56
The most memorable sports marketing moments in 2024
Entirely subjective and once again, in no particular order, here are my notable campaigns, activations and content pieces from the last 12 months.
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Amar Singh
1
Podcast: A voice for change - Azeem Rafiq on racism and reform in cricket
The former professional cricketer turned whistleblower joins me to look at the key challenges and opportunities around ensuring a brighter future for…
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Amar Singh
55:00
1:09:03
Vinicius Jr, Simone Biles, Travis Kelce and more: A closer look at the world's most marketable athletes
I got together with Michael Long, editorial director of SportsPro and Subomi Odanye, CEO Divrse Media to explore what it takes to become a culturally…
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Amar Singh
 and 
Subomi
4
X-Rated: Once a hub for sports fandom, the platform formerly known as Twitter reminds us why it's now a no-go zone for serious brands
With a controversial billionaire owner who favours and amplifies a certain kind of 'free speech', the risk now outweighs the reward for value-conscious…
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Amar Singh
9
It didn't come home for England, but which brands found the back of the net?
As the Three Lions sealed their place in the Euro 2024 final before a heart-breaking defeat to Spain, marketeers were getting to work...
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Amar Singh
47:37
Podcast: Euro 2024 marketing and media check-in with Daniyal Khan and Minal Modha
How are fans engaging with the tournament online, which brands, broadcasters and content creators are nailing it and why Gareth Southgate's value to…
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Amar Singh
VIDEO: Mark Goldbridge, Shebahn Aherne and TikTok's Arthur Guisasola explore the content creator effect and Gen-Z
I sat down with three experts at the forefront of connecting with younger audiences to explore the trends shaping sports coverage and fan engagement on…
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Amar Singh
1:21:50
Podcast: The only brown faces in the press box | Journalists Shekhar Bhatia and Mihir Bose on how to survive and thrive on Fleet Street as…
A conversation with two trailblazing reporters on how they overcame racism to establish themselves in journalism.
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Amar Singh
57:32
Podcast: How Cadbury rallied 14 football clubs to build a pitch for Grenfell Athletic FC
I joined Rupert Taylor, founder of Grenfell Athletic FC and Chris Parker, brand manager at Cadbury, to explore how they are utilising the power of the…
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Amar Singh
The 10 most memorable sports marketing moments from 2023
In no particular order, here are some of the campaigns and activations that stood out for me over the past twelve months.
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Amar Singh
2
1:02:20
The Sports Marketeer podcast E4: The game after the game with Robert Earnshaw
The former Wales striker is carving out a career in broadcasting and shares his perspective on a range of issues surrounding football.
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Amar Singh
The Sports Marketeer
The Sports Marketeer
Sports marketing, content & culture, from Amar Singh
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