How are fans engaging with Euro 2024?
I got together with two brilliant industry experts at hotel MUNDIAL in Hackney to discuss all things content and marketing around the Euros...
Daniyal Khan is a presenter and content creator. He’s worked with clubs including Arsenal, is often on Sky’s Saturday Social and now has his own show on BBC1 - Gameday Gourmet, where he explores the best match day eats.
Minal Modha is Head of Sport at Ampere Analysis, specialising in media rights, sponsorship and consumer research.
Minal’s knowledge of the disrupted and increasingly complex, sports media rights landscape is impressive.
She says: “If you look at the broadcast rights picture in Europe, where, for example, in Italy, Sky Italia have exclusive rights to the Euros and are showing 31 matches only, it brings home how fortunate we are in the UK to have that listed events regime. We must protect it at all costs.”
The three of us explored a range of subjects including:
ITV or BBC? Which broadcasters are using their talent most effectively and why TV rights for major tournaments are more complex across Europe.
Nike or Adidas? Who dropped the better campaign this month?
Daniyal comments: “Adidas have done a great job with the ‘Hey Jude’ campaign because it taps into fans’ emotions. This song could become the next ‘Sweet Caroline’ if he continues to be England’s main man, so to have that ownership on it for a brand is class.”
We also looked at the best use of talent by brands and sponsors…
Should Hellmans double down on Jack Grealish (ambassador for their UK campaign but sadly not in the England squad) and why the much maligned Gareth Southgate deserves recognition for what he has done off the pitch.
Listen above or on Spotify or Apple podcasts.
Let me know what you think of the episode in the comments below!
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