The Sports Marketeer

Want to keep track of the rapidly changing digital sports media space? The Game within the Game has your back, twice monthly, with a breakdown of the latest industry updates.

The Voice of the Sports Industry

I write about Liverpool FC for a living. This page aims to take you closer to the club, and give you an insight into my job, my world and everyone in it.

Every week I look at how brands can use humour to be more likeable, memorable and — above all — profitable.

You can now find us at goodareas.co

The Premier League and other football (soccer) nonsense.