The Sports Marketeer
The Sports Marketeer by Amar Singh
Podcast: The only brown faces in the press box | Journalists Shekhar Bhatia and Mihir Bose on how to survive and thrive on Fleet Street as ‘outsiders’
0:00
Current time: 0:00 / Total time: -1:21:50
-1:21:50

Podcast: The only brown faces in the press box | Journalists Shekhar Bhatia and Mihir Bose on how to survive and thrive on Fleet Street as ‘outsiders’

A conversation with two trailblazing reporters on how they overcame racism to establish themselves in journalism.

From World Cups to Olympics, the Daily Mail's Shekhar Bhatia and former BBC Sports Editor Mihir Bose have covered some of the biggest stories and events in sport and beyond.

As they release their respective memoirs, Namaste, Geezer and Thank You Mr Crombie I caught up with two of Fleet Street's finest journalists to explore how to break through barriers, overcome prejudice and make your name in an industry - even if you are regarded as an outsider.

A post shared by @reformclub

In a wide-ranging conversation we talked about how journalism is evolving, the racist abuse both faced inside and outside of the newsroom as they were establishing themselves as reporters, and taking pride in their cultural heritage.

We also spoke about the biggest stories they worked on - including memorable encounters with Vladimir Putin, Boris Johnson and Nelson Mandela, navigating the culture war and why, despite economic challenges to the industry, there is still a hugely, fulfilling career to be had as a journalist.

A former journalist myself, it was a pleasure to chat to two greats who directly inspired me to pursue a career in media and would later on become my mentors and friends.

I hope you enjoy the episode. Please do share your thoughts and comments below.


This newsletter now has 725 subscribers located in 83 countries. This includes professionals working at Premier League, Bundesliga and LaLiga football clubs, governing bodies, marketing agencies, global brands and leading media organisations.

Please hit subscribe and share with friends and colleagues if you are interested in learning more about sports marketing, content and culture.

Discussion about this podcast

The Sports Marketeer
The Sports Marketeer by Amar Singh
I'm Amar, SVP for Content & Comms at sports marketing agency MKTG and Professor in Football Content & Marketing at the Football Business Academy.
Join me and a series of special guests as I explore some of the trends around sports marketing, content and culture.