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Podcast: How Cadbury rallied 14 football clubs to build a pitch for Grenfell Athletic FC
I joined Rupert Taylor, founder of Grenfell Athletic FC and Chris Parker, brand manager at Cadbury, to explore how they are utilising the power of the…
Mar 13
•
Amar Singh
57:32
3
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Podcast: How Cadbury rallied 14 football clubs to build a pitch for Grenfell Athletic FC
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December 2023
The 10 most memorable sports marketing moments from 2023
In no particular order, here are some of the campaigns and activations that stood out for me over the past twelve months.
Dec 29, 2023
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Amar Singh
11
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The 10 most memorable sports marketing moments from 2023
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November 2023
The Sports Marketeer podcast E4: The game after the game with Robert Earnshaw
The former Wales striker is carving out a career in broadcasting and shares his perspective on a range of issues surrounding football.
Nov 28, 2023
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Amar Singh
1:02:20
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The Sports Marketeer podcast E4: The game after the game with Robert Earnshaw
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October 2023
Lionel Messi: Football's certain hero in uncertain times named world's most marketable athlete
With social media becoming more polarised, the prolific but apolitical Inter Miami and Argentina captain is sport's safest bet.
Oct 17, 2023
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Amar Singh
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Lionel Messi: Football's certain hero in uncertain times named world's most marketable athlete
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September 2023
The Sports Marketeer Podcast E3: Inside football's fan-powered content revolution with Joel Beya
A conversation with the CheekySport and VIBE with FIVE presenter.
Sep 18, 2023
1:04:57
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The Sports Marketeer Podcast E3: Inside football's fan-powered content revolution with Joel Beya
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Fairytale of New York: How New Balance made Coco Gauff's US Open win even more memorable
Sportswear brand show the cultural and commercial power of a well executed planned reactive campaign.
Sep 11, 2023
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Amar Singh
5
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Fairytale of New York: How New Balance made Coco Gauff's US Open win even more memorable
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August 2023
The Sports Marketeer Podcast E2: Selling German Football to Americans, with Bayern Munich's Dee Kundra
How do you grow soccer in the USA where the NFL, NBA, MLB and College Football still dominate? That's the challenge embraced by my guest Dee Kundra, who…
Aug 15, 2023
•
Amar Singh
50:00
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The Sports Marketeer Podcast E2: Selling German Football to Americans, with Bayern Munich's Dee Kundra
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July 2023
FIFA Women's World Cup 2023: Brands lean towards levelling the playing field
Campaigns can cut through by shining a light on the disparity faced by the women's game...but is it time to change tact?
Jul 19, 2023
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Amar Singh
6
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FIFA Women's World Cup 2023: Brands lean towards levelling the playing field
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The Sports Marketeer E1: How Hip Hop Became the Storytelling Vehicle for Sport with special guest Marcus Collins
Welcome to the very first episode of The Sports Marketeer podcast. My name is Amar Singh and I am in the business of sports marketing. I work for an…
Jul 12, 2023
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Amar Singh
52:40
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The Sports Marketeer E1: How Hip Hop Became the Storytelling Vehicle for Sport with special guest Marcus Collins
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June 2023
Across the Metaverse: The trends that could shape the future of sports marketing
The hype around blockchain-based activations may have calmed, but technological changes are already unlocking new touch points for fan engagement...
Jun 29, 2023
•
Amar Singh
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Across the Metaverse: The trends that could shape the future of sports marketing
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The reflections of a whistleblower: A conversation with Azeem Rafiq.
How the man who exposed a culture of racism in cricket is looking to use his platform for good, build a new career and put past traumas behind him.
Jun 3, 2023
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Amar Singh
4
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The reflections of a whistleblower: A conversation with Azeem Rafiq.
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May 2023
Vinicius Junior, racism in LaLiga and how not to respond in a crisis
The decision of Javier Tebas to engage in a war of words with Real Madrid's racially-abused attacker is a big gamble.
May 24, 2023
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Amar Singh
5
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Vinicius Junior, racism in LaLiga and how not to respond in a crisis
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