Archive - The Sports Marketeer

November 2024

Vinicius Jr, Simone Biles, Travis Kelce and more: A closer look at the world's most marketable athletes

I got together with Michael Long, editorial director of SportsPro and Subomi Odanye, CEO Divrse Media to explore what it takes to become a culturally…

Nov 4, 2024 •

and

1:09:03

August 2024

X-Rated: Once a hub for sports fandom, the platform formerly known as Twitter reminds us why it's now a no-go zone for serious brands

With a controversial billionaire owner who favours and amplifies a certain kind of 'free speech', the risk now outweighs the reward for value-conscious…

Aug 9, 2024 •

July 2024

It didn't come home for England, but which brands found the back of the net?

As the Three Lions sealed their place in the Euro 2024 final before a heart-breaking defeat to Spain, marketeers were getting to work...

Jul 16, 2024 •

June 2024

May 2024

Podcast: The only brown faces in the press box | Journalists Shekhar Bhatia and Mihir Bose on how to survive and thrive on Fleet Street as…

A conversation with two trailblazing reporters on how they overcame racism to establish themselves in journalism.

May 13, 2024 •

1:21:50

March 2024

Podcast: How Cadbury rallied 14 football clubs to build a pitch for Grenfell Athletic FC

I joined Rupert Taylor, founder of Grenfell Athletic FC and Chris Parker, brand manager at Cadbury, to explore how they are utilising the power of the…

Mar 13, 2024 •

57:32

December 2023

The 10 most memorable sports marketing moments from 2023

In no particular order, here are some of the campaigns and activations that stood out for me over the past twelve months.

Dec 29, 2023 •

November 2023

The Sports Marketeer podcast E4: The game after the game with Robert Earnshaw

The former Wales striker is carving out a career in broadcasting and shares his perspective on a range of issues surrounding football.

Nov 28, 2023 •

1:02:20

October 2023

Lionel Messi: Football's certain hero in uncertain times named world's most marketable athlete

With social media becoming more polarised, the prolific but apolitical Inter Miami and Argentina captain is sport's safest bet.

Oct 17, 2023 •

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