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57:32
Podcast: How Cadbury rallied 14 football clubs to build a pitch for Grenfell Athletic FC
I joined Rupert Taylor, founder of Grenfell Athletic FC and Chris Parker, brand manager at Cadbury, to explore how they are utilising the power of the…
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Amar Singh
The 10 most memorable sports marketing moments from 2023
In no particular order, here are some of the campaigns and activations that stood out for me over the past twelve months.
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Amar Singh
2
1:02:20
The Sports Marketeer podcast E4: The game after the game with Robert Earnshaw
The former Wales striker is carving out a career in broadcasting and shares his perspective on a range of issues surrounding football.
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Amar Singh
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The 10 most memorable sports marketing moments from 2023
 • Amar Singh
2
‘Masala Coke marketing’ - How the IPL conquered cricket
 • Amar Singh
4
Fairytale of New York: How New Balance made Coco Gauff's US Open win even more memorable
 • Amar Singh
The best sports marketing campaigns of 2022 and paying tribute to Pelé
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The NFL playbook for targeting Gen Z fans
 • Amar Singh
Is Match of the Day even worth saving? Why it might be full time for the BBC's beloved highlights programme.
 • Amar Singh
Lionel Messi: Football's certain hero in uncertain times named world's most marketable athlete
With social media becoming more polarised, the prolific but apolitical Inter Miami and Argentina captain is sport's safest bet.
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Amar Singh
The Sports Marketeer Podcast E3: Inside football's fan-powered content revolution with Joel Beya
A conversation with the CheekySport and VIBE with FIVE presenter.
1:04:57
Fairytale of New York: How New Balance made Coco Gauff's US Open win even more memorable
Sportswear brand show the cultural and commercial power of a well executed planned reactive campaign.
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Amar Singh
The Sports Marketeer Podcast E2: Selling German Football to Americans, with Bayern Munich's Dee Kundra
How do you grow soccer in the USA where the NFL, NBA, MLB and College Football still dominate? That's the challenge embraced by my guest Dee Kundra, who…
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Amar Singh
50:00
FIFA Women's World Cup 2023: Brands lean towards levelling the playing field
Campaigns can cut through by shining a light on the disparity faced by the women's game...but is it time to change tact?
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Amar Singh
The Sports Marketeer E1: How Hip Hop Became the Storytelling Vehicle for Sport with special guest Marcus Collins
Welcome to the very first episode of The Sports Marketeer podcast. My name is Amar Singh and I am in the business of sports marketing. I work for an…
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Amar Singh
52:40
Across the Metaverse: The trends that could shape the future of sports marketing
The hype around blockchain-based activations may have calmed, but technological changes are already unlocking new touch points for fan engagement...
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Amar Singh
The Sports Marketeer
The Sports Marketeer
Sports marketing, content & culture, from Amar Singh
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