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Podcast: How Cadbury rallied 14 football clubs to build a pitch for Grenfell Athletic FC
I joined Rupert Taylor, founder of Grenfell Athletic FC and Chris Parker, brand manager at Cadbury, to explore how they are utilising the power of the…
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Amar Singh
57:32

December 2023

The 10 most memorable sports marketing moments from 2023
In no particular order, here are some of the campaigns and activations that stood out for me over the past twelve months.
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Amar Singh
2

November 2023

The Sports Marketeer podcast E4: The game after the game with Robert Earnshaw
The former Wales striker is carving out a career in broadcasting and shares his perspective on a range of issues surrounding football.
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Amar Singh
1:02:20

October 2023

Lionel Messi: Football's certain hero in uncertain times named world's most marketable athlete
With social media becoming more polarised, the prolific but apolitical Inter Miami and Argentina captain is sport's safest bet.
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Amar Singh

September 2023

The Sports Marketeer Podcast E3: Inside football's fan-powered content revolution with Joel Beya
A conversation with the CheekySport and VIBE with FIVE presenter.
1:04:57
Fairytale of New York: How New Balance made Coco Gauff's US Open win even more memorable
Sportswear brand show the cultural and commercial power of a well executed planned reactive campaign.
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Amar Singh

August 2023

The Sports Marketeer Podcast E2: Selling German Football to Americans, with Bayern Munich's Dee Kundra
How do you grow soccer in the USA where the NFL, NBA, MLB and College Football still dominate? That's the challenge embraced by my guest Dee Kundra, who…
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Amar Singh
50:00

July 2023

FIFA Women's World Cup 2023: Brands lean towards levelling the playing field
Campaigns can cut through by shining a light on the disparity faced by the women's game...but is it time to change tact?
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Amar Singh
The Sports Marketeer E1: How Hip Hop Became the Storytelling Vehicle for Sport with special guest Marcus Collins
Welcome to the very first episode of The Sports Marketeer podcast. My name is Amar Singh and I am in the business of sports marketing. I work for an…
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Amar Singh
52:40

June 2023

Across the Metaverse: The trends that could shape the future of sports marketing
The hype around blockchain-based activations may have calmed, but technological changes are already unlocking new touch points for fan engagement...
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Amar Singh
The reflections of a whistleblower: A conversation with Azeem Rafiq.
How the man who exposed a culture of racism in cricket is looking to use his platform for good, build a new career and put past traumas behind him.
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Amar Singh

May 2023

Vinicius Junior, racism in LaLiga and how not to respond in a crisis
The decision of Javier Tebas to engage in a war of words with Real Madrid's racially-abused attacker is a big gamble.
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Amar Singh
© 2024 Amar Singh
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