France’s prolific talisman is ready to cement his place as the game’s biggest star - but the control he takes over his image is causing a stir in the…
European teams have missed their chance to make a powerful statement in support of the LGBTQ+ community
Why great sporting adversaries capture our imagination.
The Scottish brewer's marketing tactics are exactly what we should expect in a world where nobody knows who to believe anymore.
The growing marketability of Indian cricket across the globe tells us much about modern fandom and buries a crude argument from the past.
During tumultuous times, there's nothing like a fond look in the rear view mirror to create a positive emotional response from consumers...
The 37 year-old star has been named the world's most marketable athlete but will leave Old Trafford in January if he can't be Erik ten Hag's hype man.
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The Sports Marketeer